Agencies
Coverage of the world’s top advertising media and creative agencies, holding companies, independents, and boutiques, shaping brand strategy and the business of marketing.
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RPA CEO Pete Imwalle Steps Down After 32 Years; Jim Helberg Named Successor
RPA CEO Pete Imwalle is stepping down after 32 years, with chief media officer Jim Helberg stepping into the top role.
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The One Show Launches Indies Discipline to Spotlight Independent Agencies
The One Show is launching a new competition to give independent agencies a dedicated stage to compete globally, aiming to level the playing field against holding company networks.
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Arthur Sadoun Says AI Shift Doesn’t Need to be Ad Industry’s ‘Kodak Moment’
CEO says 73% of Publicis’ operating model is now ‘AI-powered.’
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AI Momentum Spurs Another 2025 Forecast Upgrade for Publicis
Clients’ appetite for Groupe’s tech drove 5.7% organic growth in Q3.
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How Zohran Mamdani’s Viral Campaign Is Rewriting the Rules of Political Advertising
The creative duo behind Zohran Mamdani’s viral campaign explained why storytelling—not slogans—is reshaping advocacy.
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Agencies Are Done Only Dabbling in AI. Now Comes the Hard Part.
At Advertising Week, WPP and Assembly leaders outlined how they’re operationalizing AI across media and creative teams.
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North America CEO Sharb Farjami Exits WPP Media
Sharb Farjami, CEO of WPP Media North America, is leaving the company, according to a staff memo obtained by ADWEEK.Brian Lesser, CEO of WPP Media globally, will take on direct […]
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VML’s Jon Cook Finds Serenity on the Hiking Trail
The agency network’s global CEO spends his weekends in the Rocky Mountains and beyond.
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Former Ford and Ebay CMO Joins Publicis to Lead Sports Practice
Publicis Groupe has appointed marketing veteran Suzy Deering as CEO of Publicis Sports.
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Edelman Eyes AI Opportunity Amid Leadership Shift
Edelman announced an executive leadership shuffle as the independent PR firm looks to capitalize on major shifts in media and marketing—and compete more directly for marketing budgets. Longtime company veteran […]
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