Brandtech boss David Jones told ADWEEK earlier this year that AI disruption has left legacy agencies facing their “Kodak moment.”
But following Publicis Groupe’s most recent earnings update, CEO Arthur Sadoun has a different take.
“I think this is totally wrong,” Sadoun told ADWEEK. “Clients need marketing partners more than ever,” he added, arguing that if agencies transform effectively, the demand for partners could increase.
His comments landed as Publicis reported 5.7% organic growth in Q3 and raised its 2025 forecast to between 5% and 5.5%. Net revenue hit $4 billion, up 3.1% on the previous quarter, with the U.S.
