Amazon is sharing its advertising game plan for NBA coverage.
Today, the company announced several presenting sponsors for NBA on Prime, which kicks off the first season of an 11-year deal on Oct. 24.
CarMax is stepping in as the “NBA on Prime Pregame” sponsor, while AT&T is sponsoring halftime and serving as the technology provider for the LED court and the Amazon NBA production studio in Culver City.
Meanwhile, Universal Orlando Resort is sponsoring “The Crossover” between double-header games, and Wayfair gets the “NBA Nightcap” spot.
Different sponsors are also taking days of the week, with Wingstop sponsoring Thursday and Friday games while Mercedes-Benz gets Saturday games.
