A common communication mistake has terrifying consequences in a new Halloween-themed film from Yahoo.
“Reply All Is Scary,” created by Yahoo’s Creative Lab, stars comedian Steph Barkley, who accidentally clicks “reply all” while working on her laptop in a coffee shop. Everyone around her turns to stare, following as her inbox explodes.
The spot will run across Instagram, Facebook, and TikTok.
“We’ve all felt that moment of panic after hitting send — it’s pure horror. So we thought, why not treat it like one?” Yahoo Creative Lab director Kemma Kefalas told ADWEEK.
