TikTok is debuting two new ad offerings designed to help movie studios and streaming platforms transform buzz on TikTok into real ticket sales and new subscribers by showing users the specific programs and films that would be most likely to interest them.Â
The new Streaming Ads offering uses Smart+, TikTok’s 15-month-old suite of AI-powered tools for campaign automation, to show real clips from various shows to audiences on TikTok whose historical behavior indicates they are interested in entertainment content. The product is intended to help streamers convert more subscribers.
Streaming Ads spotlight various titles from a given streaming service’s catalogue within a single ad experience by showing users either a video carousel that displays four video clips or an interactive card displaying various tiles.
