Commerce
Reporting on retail media, ecommerce, shopper marketing, and the technologies powering the future of buying and brand discovery.
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5 Things Brands Should Know About In-Store Retail Ads
SMG, Kantar, and Colosseum Strategy shared their findings in a recent report.
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2025 Will Be the First Year Brands Develop an Agentic AI Holiday Strategy
Walmart, Etsy, and Shopify are signing big deals with OpenAI.
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Shoppers Will Soon Be Able to Buy Walmart Products on ChatGPT
The retailer is the latest ecommerce player to announce a deal with OpenAI.
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Topsort Wins Retail Media Business for Food Delivery Platform Just Eat Takeaway.com
The Netherlands-based company was just acquired by investment firm Prosus.
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How Top Brands Are Driving Growth With Unified Commerce
This post was created in partnership with ShopifyKey takeawaysAs ecommerce and physical retail converge, the path a customer takes from discovery to purchase has become a complex web of interactions. […]
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Using AI to Turn Smarter Signals Into Sales
This post was created in partnership with FetchKey takeawaysPairing verified purchase data with AI innovation can be a potent combination, helping brands and agencies plan, personalize, and stay nimble. The […]
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Retail Media’s Shift From Silos to Synergy
This post was created in partnership with Mirakl AdsAs shoppers on digital platforms have grown savvier—and algorithms have gotten more powerful—brands and retailers are under increased pressure to deliver ads […]
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Inside the Retail Media Playbook to Win the Future
This post was created in partnership with Best Buy AdsRetail media used to mean sponsored listings. That’s table stakes now, as the conversation has evolved to full-funnel and omnichannel strategies. […]
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The Trade Desk Is Now Selling Onsite Retail Media Ads, Pitting It Against Criteo
A new deal with Koddi and Gopuff brings sponsored product ad inventory into the demand-side platform.
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CPG Advertisers Can Now Target Instacart Shoppers on TikTok
Companies can use Instacart data to inform their ad campaigns from within TikTok’s ad buying interface.
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