Media
Analysis of the fast-evolving media landscape, from streaming and publishing to social platforms and programmatic, impacting how brands reach audiences.
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Can The New York Times Be the ‘Essential’ Newspaper for the Entire World?
A new subscription bundle with Le Monde, coupled with the promise of AI translation, underscore its untapped international audience.
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AppLovin Pulls Mobile Product As Backdoor App Install Allegations Mount
The company has sunset its Array product, which was associated with allegations of apps downloading to user devices without permission.
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Yahoo, PubMatic, and Others Launch New Standard for Agentic Advertising
Twenty ad tech firms launch the Ad Context Protocol to cut costs, boost transparency, and lay the groundwork for agentic advertising.
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Serena Williams Shares Her VC Philosophy and Why She Backs Startups Solving for the 98%
The tennis star-turned-business mogul on her people-first approach to investing.
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Beyond Efficiency: How AI Is Rewriting the Rules of Brand Strategy
This post was created in partnership with KantarKey takeawaysAs AI models grow more capable—and data volumes surge—marketers are under mounting pressure to turn raw signals into actionable insights and creative […]
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New PubMatic-MNTN Deal Gives Small Advertisers Access to Big Streaming Platforms
Early testing saw streaming services’ revenues grow by double digits as smaller, performance-driven advertisers bought ads.
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These Are the Five Most Interesting Moments From Google’s Adtech Remedies Hearings
Over a two-week span, Judge Brinkema heard from expert witnesses to determine how to remedy Google’s illegal monopoly in ad servers and ad exchanges.
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Perplexity Pauses New Advertising Deals to Reassess Ambitions
The move highlights the AI search startup’s monetization challenges.
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For Substack, The Free Press’ Sale Is a Tenuous Victory
If the publisher leaves the platform, it could puncture a key thesis and take a chunk of revenue with it.
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Anthropic’s Anti-AI Slop Pop-Up Draws Thousands in NYC
The AI company’s brand campaign for Claude is getting positive feedback as AI brands fight for attention.
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