Apple has topped Interbrand’s annual Best Global Brands ranking for the 13th consecutive year—but AI giant Nvidia is closing in on its crown.
Interbrand’s list ranks 100 companies based on their financial performance, the role their brand plays in purchase intent, and the brand’s competitive strength.
The total value of this year’s Best Global Brands stands at $3.6 trillion, a 4.4% increase versus last year.
2025’s top five brands remained unchanged from 2024, with Microsoft, Amazon, Google, and Samsung following Apple’s lead.
However, further down the list, there’s been a historic surge for Nvidia and 12 new entrants across tech, finance, retail, and more, underlining shifting market dynamics.
