Robert Klara is the senior editor of brands at Adweek, specializing in the evolution and impact of brands. He is also the author of three nonfiction books: FDR's Funeral Train: A Betrayed Widow, a Soviet Spy and a Presidency in the Balance; The Hidden White House: Harry Truman and the Reconstruction of America's Most Famous Residence; and The Devil's Mercedes: The Bizarre and Disturbing Adventures of Hitler's Limousine in America.
McAfee Overhauls Its Brand as AI Rewrites the Rules of Online Security
Cybersecurity company aims to broaden its image beyond antivirus software
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With a Self-Help Book, I Can’t Believe It’s Not Butter Aims to Inspire America
The ‘90s diet icon is entering its next chapter, led by new mascot Tubz (and a Fabio cameo).
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Brands Keep Greenlighting Ads That Many Find Racially Insensitive
Friday’s uproar over Converse’s ad that some likened to Ku Klux Klan iconography followed what’s become a standard pattern: the hasty apology, the takedown, and the promise of remediation. “We [...]
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VMAs Brings Back the Best Dance Category, and You Can Thank Bacardi
Behind the scenes of Bacardi's big brand integration at the 2026 MTV Video Music Awards.
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iHeart Podcasters Share 5 Lessons for Building an Enduring Franchise
Be open, adapt, and don’t fear AI, said the hosts of Things They Don’t Want You to Know
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Siddharth Taparia’s Strategy for Transforming Globally Fragmented JLL Into a Unified Marketing Force
Using measurement and AI to clarify the mission of a $17 billion real estate colossus.
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When Ads Go Wrong, Women Are Left Holding the Bag
Sydney Sweeney had creative input on those racy Novig ads. Most women don’t get the chance.
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One Year Post-American Eagle Scandal, Sydney Sweeney Sparks Ire by Going Naked for Novig
The ad has received backlash for reversing years of gains for female athletes
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Accenture Fills Vacant CMO Post with Veteran Technology Marketer Emma Chalwin
CEO Julie Sweet welcomes Chalwin as a "proven growth leader."
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Booze, Romance, and the Female Gaze: The Trends We’re Tracking for Super Bowl 61
ADWEEK is kicking off its annual Super Bowl coverage
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