Super Bowl 60 Ad Tracker: Complete List of 2026 Super Bowl Commercials

Our constantly updated guide to who is in the Big Game

ADWEEKs Super Bowl 60 Ad Tracker — ADWEEK's Super Bowl 60 Ad Tracker monitors all the advertisers in this year's Big Game.ADWEEK; NFL, Adobe Stock

By Bill Bradley & Mark Mwachiro & Brittaney Kiefer & Alison Weissbrot

Super Bowl 60 ads are already sold out, with Big Game commercials bringing in more than $8 million for 30 seconds for broadcaster NBCUniversal.

With Super Bowl 59 becoming the most-watched Super Bowl ever, NBCU experienced unprecedented demand from advertisers for the upcoming Big Game, set to air on Feb. 8, 2026. Adding to the hype, Puerto Rican music phenomenon Bad Bunny will perform during the Super Bowl halftime show.

From Bad Bunny to potentially the Duracell bunny, ADWEEK is tracking every ad, advertiser, teaser, trailer, full commercial, and major update as they’re announced right here.

Check back here often to see the latest entries and news from the Super Bowl front.

Explore ADWEEK’s complete list of Super Bowl 60 commercials.

Bill Bradley

Bill Bradley is Adweek's deputy TV, Media and Sports editor.

@gumgumerson| bill.bradley@adweek.com

Mark Mwachiro

Mark Mwachiro is a TVNewser contributor who has been writing for the blog since March 2022. Based out of New York, Mark has also contributed to ADWEEK.

mark.mwachiro@adweek.com

Brittaney Kiefer

Brittaney is Adweek's creative editor based in London.

@BrittaneyKiefer| brittaney.kiefer@adweek.com

Alison Weissbrot

Alison Weissbrot is executive editor at ADWEEK, overseeing agency, brand and creative news coverage. She was previously editor in chief of Campaign US and spent nearly five years at AdExchanger covering agencies and convergent TV. She is based in New York.

alison.weissbrot@adweek.com