The Latest
Amazon Rebuilds Its Ad Platform Around AI Agents
Goodbye Amazon Ad Console, hello Amazon Ads Agent.
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The Trade Desk, Worried Stock Slide Could ‘Substantially Harm’ Retention, Moves to Reprice Employee Options
The move could help the beleaguered adtech company keep staffers whose stock options have lost most of their value.
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McDonald’s Wants to Build a $1 Billion Ad Business
The fast-food giant is selling ads in its app and on kiosks.
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Apostra Wants to Be the Agentic Ad Layer. Does the Industry Need One?
Scope3 is trading emissions measurement for agentic advertising, but could the open standards powering that future undercut the need for companies like Apostra?
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Scope3’s Rebrand to Apostra Solidifies Shift from Sustainability to AI
A defiant Brian O’Kelley raged against the “double standard” to which he claims to be held.
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Adtech Vet Todd Parsons Named CEO of Blackstone-Owned Insights Firm
The former Criteo exec wants to use AI to change market research.
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Is The Trade Desk Running Out of Room to Turn Around?
After a slew of C-suite exits, The Trade Desk sledged 15% of its workforce
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Amazon and OpenAI Team Up to Target ChatGPT’s US Users
The ecommerce giant is helping advertisers integrate into the AI answer engine.
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DeepIntent Releases Agentic Ad Platform As Pharma Marketing Grows More Complex
DeepIntent launched Cora, an AI platform with multiple agents designed to let healthcare marketers execute tasks with conversational language.
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Advertisers Want More Brand Safety, Prompt-Matching, Incrementality Tracking From ChatGPT Ads
The request comes as OpenAI's ad business surpassed $1 billion in annualized revenue in August.
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Retail Roundup: Amazon’s $20 Billion Lawsuit, and Commerce Media’s First Upfronts
Plus, DoorDash’s measurement certification and Ace’s new feature.
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The Trade Desk Sheds 15% of Staff on Heels of Lackluster Q2 Showing
The Trade Desk is cutting 15% of its global workforce, about 585 roles, CEO Jeff Green frames the layoffs as a move to sharpen focus and agility amid slowing growth.
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Google Dodged a Breakup, but Experts Say Alternatives Are Misdirected
Google won't be forced to spin off its ad exchange or publisher ad server, but industry leaders are split on whether the court’s behavioral remedies will actually restore competition.
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Brand Dollars, Befriending Rivals, and Looming Consolidation: How Retailers Are Plotting the Next Phase of Commerce Media
Top executives from Albertsons, PayPal, Home Depot, and Instacart lay out their plans.
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Google Won’t Be Forced to Break Up Adtech Biz, Even After Monopoly Ruling
Google will not be required to divest key parts of its advertising business, even after a federal court ruled that the tech company operated illegal monopolies in the publisher ad [...]
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