Speed, Judgment, and the New Economics of Marketing
Michael Kassan sits down with Henry Innis of Mutinex to discuss how marketers can turn data into faster decisions, rebuild measurement trust, and gauge AI discovery’s true value.
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Where AI Ends and Creative Strategy Begins
Ahead of Cannes, Higgsfield CEO Alex Mashrabov discusses how AI is reshaping production speed, volume, and decision-making across modern marketing teams.
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At NewFronts, LinkedIn to Showcase the Future of B2B Marketing
In advance of the NewFronts, LinkedIn sat down to discuss the need to shift B2B marketing from visibility to real business outcomes.
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Why ‘Keep’ Is the Heart of Johnnie Walker’s New Campaign
Josh Dean of Johnnie Walker discusses the newest chapter of the brand's "Keep Walking" campaign.
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Data, Design, and Creativity Are Powering the Next Wave of SMB Marketing
This post was created in partnership with Intuit SMB MediaLabs The rise of modern small and midsize businesses—digitally savvy, creator-led, and growth-minded—is reshaping how brands think about scale and impact. [...]
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“What Were They Thinking?” Finds a New Home in BRAND United
Last week I shared the news of the four-year anniversary of "What Were They Thinking?" and asked "What's next?" Well, I'm happy to announce that we just recently refreshed BRAND [...]
READ FULL STORY > WWTT? 4 Years of Reviewing Marketing Campaigns
It's another revolution around the sun, and I have spent another year looking at marketing campaigns, talking about what I think works really well, and the things that are less [...]
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Forrester’s Global Head of Events on Shifting from In-Person Summit to Paid Virtual Event
The events business has been hit hard by COVID-19, causing organizations to make decisions to either cancel events, postpone until it's safer to gather again, or make their events virtual. [...]
READ FULL STORY > WWTT? Barefoot Wine Pivots Summer Campaign to Be ‘Pandemic Appropriate’
Many marketers have had to scramble due to COVID-19 wrecking current and future campaign plans. For Barefoot Wine, which had debuted new Barefoot Hard Seltzers and Barefoot Spritzer cans in [...]
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WWTT? La-Z-Boy Campaign Offers Comfort and Thanks to Healthcare Workers
If you're a bit of a YouTube watcher, or a fan of The Office, you may have heard about "Some Good News," hosted by John Krasinski. So in that vein, [...]
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