AI’s impact on the digital advertising ecosystem continues to be a significant story in 2026, and adtech firm Viant hopes to capitalize on this trend with its new product Outcomes.
The integration enables advertisers to buy ads across a range of AI interfaces through PubMatic or their DSP of choice.
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Biddable Assets' platform integrates brands' live sales data to create tailor-made media optimization algorithms.
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The supply-side platform has joined an expanding roster of publishers and tech platforms suing Google over allegedly anti-competitive ad practices.
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A new deal with ShopSense AI lets buyers at The Trade Desk run sponsored product ads that match the context and content of the pages consumers are viewing.
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The retail giant is offering to foot the bill for advertisers to engage in head-to-head tests between Amazon DSP and rivals.
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Napster, the company known for transforming digital music in the early 2000s, is staging a comeback in the brave new world of AI.
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Plus, AI energy consumption and emerging global regulations on intellectual property.
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CEO Jeff Green admits the DSP is edging into sell-side territory, but says it’s for the benefit of all players in the adtech ecosystem
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Zeta Global is betting big that the company’s new AI interface Athena will juice revenue from clients.
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Advertisers will now get free sustainability metrics through the IAS platform, provided by B-Corp Good-Loop.
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Audio giant SiriusXM has inked a partnership with Amazon that will allow advertisers to buy ads across its properties and media types programmatically through a direct integration with Amazon DSP.Â
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Private equity firm Vitruvian Partners has acquired a majority interest in the demand-side platform DeepIntent.
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This post was created in partnership with Index ExchangeLive sports advertising has traditionally been dominated by the top brands with the biggest budgets. But as fans shift their sports viewing [...]
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Some media buyers are blocking Publicis-owned Epsilon SSP after learning they'd sent dollars and data to a competitor.
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The company’s board is urging investors to maintain its current stock structure for another 10 years.
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