Mitchell Parton is ADWEEK's senior commerce reporter, covering retail media as well as the rise of agentic and social commerce. Before joining ADWEEK in 2026, he was a reporter at Digiday Media's Modern Retail and before that wrote for several regional publications in Texas.
Delta Air Lines Follows United in Building an Ads Business
Delta has hired a former Deloitte and Digitas leader to run its media network.
READ FULL STORY >
Holiday Ecommerce Shopping to Hit $275 Billion Despite Consumer Strain, According to Adobe
AI and buy-now-pay later will grow while shoppers look for fun and value.
READ FULL STORY >
E.l.f. Cosmetics Names Joaquina Its Brand Ambassador Alongside Second Album Drop
The Latin artist is joined by six other artists on the album.
READ FULL STORY >
Best Buy Pitches Itself as a Media Production Company With Studios and Influencers
The retailer is creating short-form video and other assets for advertisers.
READ FULL STORY >
Lowe’s Pilots Drone Delivery as New Way to Quickly Buy Paintbrushes or Batteries
The home improvement retailer is working with Alphabet's Wing and DoorDash.
READ FULL STORY >
DoorDash and Instacart Are Giving Brands New Ways to See What’s Actually on Retailers’ Shelves
Delivery apps are adding inventory data for brands to manage their retail presence—and likely ad campaigns.
READ FULL STORY >